According to new research from Liv by Kotex, Kimberly-Clark’s new bladder leakage and period protection line,  one in three moms feel lonelier since becoming a mom and 53% feel less connected to friends since becoming a mom. As a brand that gets moms and knows the mental load they typically carry, Liv by Kotex® wants to give them what they REALLY want this Mother’s Day – time to reconnect with friends. The brand is declaring Saturday, May 11, 2024 as Mother’s Night, a night for moms to get together and laugh with their friends. After all, laughter is one of the top ways for people to feel more balanced and connected to one another. And if moms laugh so much, they pee a little – as many moms know they often do – Liv by Kotex® has them protected.

The brand hopes to galvanize moms across the country to take a small break from the demands of motherhood and celebrate the night with friends. To kickstart the initiative, Liv by Kotex® is giving 200 moms $100 each to go out with their friends. Moms in need of a night out just need to follow and comment on @LivbyKotex’s Mother’s Night Instagram post, share how they would spend Mothers’ Night and tag two friends they want to spend the night with for a chance to be selected. Additionally, the brand is calling on everyone to take part by giving a mom or mom-like figure in their life a night out for Mother’s Day.

“Moms give so much of themselves every day and at times motherhood can be an unpredictable experience. Products on the market today aren’t made to manage all of moms’ needs in the way Liv by Kotex® is specifically designed to,” said Paige Chapman, senior brand manager for Liv by Kotex®. “We are proud to launch Liv by Kotex® in partnership with Target to help make mom’s life a little easier by uniquely managing unpredictable periods and a little pee while helping her feel dry and comfortable. To help celebrate the launch, we are excited to introduce Mother’s Night and our hope is that moms use this time lean on each other, strengthen bonds and ultimately, feel more connected.”

Liv by Kotex is a new, uniquely designed line of pads and liners made to help the 40% of women in the United States that experience both periods and a little pee2. Liv by Kotex aims to help ease the worry and some of the unpredictability that most moms experience by instantly trapping pee to help keep users 10X drier4 than period only pads, with up to 100% leak free protection from their period. The collection of pads and liners are dermatologist tested with no harsh ingredients and made without fragrance. Liv by Kotex is available now exclusively at Target, both online and at Target stores nationwide.